Privacy policy

Last updated: June 10, 2026

ThePrimePicks operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). ThePrimePicks is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person.

Depending on how you interact with the Services, we may collect or process the following categories of personal information:

Contact Information

  • Name
  • Billing address
  • Shipping address
  • Phone number
  • Email address

Payment Information

  • Payment method details
  • Transaction information
  • Payment confirmation details

Note: Payment information is processed securely through our payment partners and gateways. We do not store your complete card or banking details on our servers.

Account Information

  • Username (if applicable)
  • Preferences and settings

Transaction Information

  • Products viewed
  • Products added to cart
  • Orders placed
  • Returns, exchanges, or cancellations
  • Purchase history

Communications

  • Information you provide when contacting customer support
  • Emails and messages sent to us

Device & Usage Information

  • IP address
  • Browser type
  • Device information
  • Website activity and usage patterns

Personal Information Sources

We may collect personal information:

  • Directly from you when you place an order, contact us, or use our Services.
  • Automatically through cookies and similar technologies when you browse our website.
  • From Shopify and other service providers who help operate our store.
  • From business and marketing partners where permitted by law.

How We Use Your Personal Information

To Provide and Improve Our Services

We use your information to:

  • Process orders and payments
  • Fulfill and deliver products
  • Provide order updates and tracking information
  • Manage returns, refunds, and exchanges
  • Improve customer experience
  • Personalize your shopping experience

Marketing and Advertising

We may use your information to:

  • Send promotional emails and offers
  • Inform you about new products and services
  • Display relevant advertisements

You may opt out of marketing communications at any time.

Security and Fraud Prevention

We use personal information to:

  • Verify orders
  • Prevent fraud and unauthorized transactions
  • Protect our website, customers, and business

Customer Support

We use your information to:

  • Respond to inquiries
  • Resolve disputes
  • Provide assistance regarding orders and products

Legal Compliance

We may use personal information when required to:

  • Comply with applicable laws
  • Respond to legal requests
  • Enforce our policies and terms

How We Disclose Personal Information

We may share your information with:

Service Providers

Including:

  • Shopify
  • Payment providers
  • Shipping and logistics partners
  • Customer support providers
  • Analytics providers

Business and Marketing Partners

We may work with trusted marketing partners to improve advertising and customer experience.

Legal Requirements

We may disclose information if required by law or to protect our legal rights.

Relationship with Shopify

Our store is hosted on Shopify.

Shopify collects and processes certain personal information to provide and improve the Services. Information submitted through our store may be shared with Shopify and its service providers.

To learn more about Shopify's privacy practices, please visit:

https://privacy.shopify.com/en

Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Improve website functionality
  • Remember customer preferences
  • Analyze website traffic
  • Support marketing activities

You may manage cookie settings through your browser.

Third-Party Websites

Our Services may contain links to third-party websites.

We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review their privacy policies before providing personal information.

Children's Privacy

Our Services are intended for individuals who are at least 18 years old.

We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so we can remove the information.

Security and Retention of Information

We take reasonable measures to protect your personal information.

However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain personal information only for as long as necessary to:

  • Provide our Services
  • Comply with legal obligations
  • Resolve disputes
  • Enforce our agreements

Your Rights and Choices

Depending on applicable laws, you may have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your information
  • Request a copy of your information
  • Opt out of marketing communications

To exercise these rights, please contact us using the details below.

Complaints

If you have concerns regarding how we handle your personal information, please contact us first.

We will make reasonable efforts to resolve your concerns promptly.

International Transfers

Your information may be processed and stored outside your state or country through Shopify and other service providers.

Where required, appropriate safeguards will be used to protect your personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any updates will be posted on this page along with the revised "Last Updated" date.

Continued use of our Services after changes are posted constitutes acceptance of the updated Privacy Policy.

Contact Us

If you have questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact us:

ThePrimePicks

Email: guptabusiness92@gmail.com

Support Hours:
Monday to Saturday
10:00 AM – 6:00 PM IST

Address:
Plot No. 18, Shri Ram Nagar B,
Bhomiya Marg, Jhotwara,
Jaipur, Rajasthan 302012,
India